E-commerce Optimization: Precision Regrinds' ROI-Driven Growth
2X
ROAS
Increase
Order
Increase
300%+
25%
Organic Traffic Growth
Client
For more than 15 years, Precision Regrinds has been catering to both local and national clients, focusing on all stages of automotive machining necessary for comprehensive engine reconditioning.
Challenge
Precision Regrinds faced limited online sales growth with a previous campaign, struggling to achieve a satisfactory return on ad spend (ROAS) and order volume. Their online presence lacked optimization, hindering both user experience (UX) and search engine visibility.
Content Optimization
Refining website content for SEO and UX, including detailed catalog descriptions, and successfully importing and expanding the product catalog.
Loyalty Programme
Loyalty Programme Implementation to drive repeat purchases and customer engagement.
Technical SEO Improvements
Addressing technical SEO issues and optimizing content to improve website visibility and search engine rankings.
Data-Driven Advertising
Overhauling the shopping campaign with an ROI-based model, transitioning conversion tracking to purchases, and optimizing budget allocation.
Strategic Campaign Expansion
Recommending the implementation of search campaigns to complement the shopping campaign and capture broader search intent.
Enhanced User Experience (UX)
Conducting extensive UX optimization across desktop and mobile platforms, resulting in improved user engagement and conversion rates.
Solution
Zest Creative implemented a comprehensive digital strategy focused on:
Zest Creative delivered exceptional ROI. We saw a dramatic increase in sales and our ad spend is now working harder than ever.
Jens, PRECISION REGRINDS CEO
Significant ROAS Improvement
415% ROAS Growth
Increased Order Volume &
Enhanced Revenue.
300%+ Order Increase
Increased Website Traffic
Search
traffic
+ 25%
Results
A data-driven approach to advertising, with a focus on ROI, can significantly improve campaign performance.
Comprehensive digital strategies that address multiple areas, including advertising, UX, content, and SEO, deliver the best results.
Continuous optimization and experimentation are essential for ongoing growth.
Expanding product range is a significant opportunity for growth.
Let's talk about your business growth.
Schedule a 15-minute call to discuss your goals and how Zest Creative can help you achieve them.
The Precision Regrinds case study demonstrates the transformative power of a data-driven, holistic digital strategy. By focusing on ROI-centric advertising, strategic UX enhancements, and robust SEO optimization, Zest Creative empowered Precision Regrinds to achieve remarkable growth, doubling their return on ad spend and significantly increasing their order volume. This success story showcases our commitment to delivering measurable results and unlocking the full potential of our clients' online presence. We don't just optimize campaigns; we engineer growth.